• Using platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok to promote brand awareness, engage with audiences, and generate leads.

• Involves both organic posts and paid advertising.

Partnering with influencers who have a large following to promote products or services to their audience.

• Using tools like Google Analytics, SEMrush, and HubSpot to track and analyze campaign performance.

• Helps refine strategies and optimize marketing efforts.

Engaging users through mobile apps, SMS marketing, and responsive website designs to reach customers on mobile devices.

• Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.

• Includes blogs, videos, infographics, podcasts, and eBooks.

• Sending targeted messages directly to a subscriber’s inbox.

• Includes newsletters, promotional campaigns, and automated follow-up sequences.

• Techniques to improve website ranking in search engine results (Google, Bing) organically.

• Focuses on optimizing website content, technical structure, and backlinks.