©2018 Deep Purple creative

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STRATEGY

Brand Analysis
Brand Naming
Essence & Strategy
Architecture & Positioning
Brand Guidelines

DESIGN

Brand Identity
Brand Collaterals
Presentation
Product & Packaging
Communications

MANAGEMENT

Brand Planning
Brand Management
Digital Branding
Activation
Consulting & Advisory

DESIGN PROCESS

As a part of the design process, every branding and identity project begins by thoroughly researching the client’s business and what they stand for. We strive for authenticity to ensure every brand’s touch point is a clear communication of who they are. Our design process has the following phases. The client is involved in every step of the design process:

 

PHASE I 

ESTIMATE, PURCHASE ORDER AND ADVANCE
After the initial meeting with the client (in India - outside Kerala via internet) and receiving the proper brief, we give an exact estimate of the work. Once the estimate is approved, we ask for an advance amount and a purchase order. When this is done, we get into action and discuss and plan the project with our team of creative director, copywriter and digital artists and decide our design approach.

PHASE II

INITIAL DESIGN SAMPLES & CONCEPT
We go ahead step by step. Beginning with research, planning, design elements to color preference and reference of design you like. The sample designs are shown via emails or by uploading to the server. Each updated work is sent to you on a regular basis so that things are finalized on a fact pace.

 

PHASE III

DEVELOPMENT OF DESIGN
There may be suggestions and changes from the customer side, and all the changes should be finalized before moving into the next phase. This phase comprises of conceptualization, copy writing, photography, drum scanning of high resolution images and illustration.

 

PHASE IV

REVISIONS - FINAL STAGES OF DESIGN
The objective of this phase is to finalize the selected design with the final layout, high resolution images, fonts, colors, etc. We finalize all design elements and show you the dummy to let you know how it looks after printing.

 

PHASE V

FINAL FILES AND ARTWORK
Based on your suggestions and liking, we create the final files (high resolution) incorporating all final changes, link files and colors. We write these files on a CD and deliver it to you. As per client’s requirement, we also upload the high resolution final art work files into the server using FTP. You just need to download the images on your hard disk and give it to the printer. We offer prompt assistance and constantly stay in touch with your company so that there is no communication gap. The whole process takes between one to three weeks, till completion. The time for final delivery depends on the design project we possess.

 

RESEARCH AND PLANNING FOR BETTER RESULTS
We believe that any design project for any medium revolves around a client’s identity. We don’t just create a logo, or a brochure, or a leaflet, without first knowing the purpose of it. Research a little deep to find out and incorporate relevant data, and thus provide you with a complete product. On these processes we will understand about the firm, their potential, their culture, who they are, who they want to be, their perception in the marketplace, their competitor etc.